ashley in a kimono from her latest trip

A bit about me —

I'm a person who loves to create and build—whether it's streamlining processes, designing features, or crafting multi-channel marketing campaigns.

I have a wholistic view when it comes to building effective strategies. I bring 5 years of marketing experience and 2 years of UX experience to the table. I worked in industries such as SaaS, venture capital, and higher-education.

Why UX? After going through business school and learning about the latest tech, I discovered how valuable UX is when it came to building great things. As a result, I went on to complete my master's in UX at the University of Toronto.

Combining my background in business and expertise in UX helps me to understand the needs of a business and its users, ultimately building great products.

I am currently seeking FT roles in UX or marketing! Slide into my inbox 👀.

Fun Facts:

🏌🏻 I have a killer golf swing
🌏 I travel to learn and experience different cultures
💅🏼 I make custom press-on nails

Things team members had to say about me

David Poole
Head of Marketing @ Georgian Partners Growth LP

"Perhaps the most impressive part of her character is her willingness and openness to learning. At Georgian we are venture capitalists investing in AI-driven software companies, and Ashley has grasped these new topics quickly."

Jess Mitchell
Senior Manager Research & Design @ OCAD

"Ashley was able to tap into earnest empathy all the while questioning her own assumptions and thoughts with a sharp self-awareness. She is committed to design justice, to ethical design, and she possesses a thoughtfulness that cannot be taught."

Shaun Alfonso
Executive Business Partner @ Georgian Partners Growth LP

"It has been so wonderful getting to know + work with you over the years. You are incredibly creative, talented, smart + kind + you make us all better every single day."

Bryan Ferreira
Product Manager @ StoreForce Inc.

"Ashley's dedication to her work is matched by her excellent judgment and initiative. She has shown a remarkable ability to handle multiple projects with precision and enthusiasm. Her contributions have not only benefited our product team but have also had a profound impact on improving our suite of digital products."

Rebecca Hsiung
Teammate for INF2224, Service Design

"When completing the work, you always stepped in to help others even after completing your parts. When we got feedback, I really appreciated how you stepped in to bring the group together to come up with a new plan. You created a whiteboard and helped to facilitate discussion that helped us to completely evolve our design and produce something amazing."

Thanks for stopping by!

© 2024 Ashley Basco